Laily UPN
Suro Senen
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Raul Delapena Setiawan
Layla Zulfa
KANSAS CITY, MO. (September 28, 2026) — In a significant move to reshape how agricultural professionals consume business intelligence, Farm Journal, the nation’s premier agricultural information and data insights company, announced today the expansion of its digital footprint. The company is launching two new specialized podcasts—I’M A DROVER and The MILK Business Podcast—designed to provide high-level discourse for the beef and dairy sectors.
This expansion marks a strategic pivot toward on-demand, audio-first storytelling, ensuring that the legacy of Farm Journal’s trusted reporting meets the mobile, fast-paced reality of modern livestock production.
Main Facts: A New Era for Livestock Media
The launch of these two shows is not merely an addition to a media catalog; it is a deliberate effort to deepen the professional dialogue within animal agriculture.
- The MILK Business Podcast: Hosted by Dairy Editorial Director Karen Bohnert, this show is engineered to be a strategic resource for dairy operators. It will move beyond surface-level industry news to dissect management philosophies, volatile market trends, and technological innovations.
- I’M A DROVER Podcast: Hosted by Drovers Editorial Director Angie Denton, this podcast will bridge the gap between traditional cattle ranching and the future of the beef industry. It will focus on the human element—the decisions, pressures, and opportunities faced by producers on the ground.
These programs will be available across all major streaming platforms, including Apple Podcasts, Spotify, and iHeartRadio, as well as the proprietary Farm Journal TV network. By utilizing both audio and video formats, Farm Journal aims to reach a multifaceted audience, from producers in the tractor cab to industry executives in the boardroom.
Chronology: The Road to the Launch
The decision to launch these podcasts follows months of market analysis and audience feedback. Farm Journal’s leadership identified a critical need for “deep-dive” content that could accompany producers through their daily routines without sacrificing the depth of analysis they expect from the Farm Journal brand.
- Q1–Q2 2026: Farm Journal conducted extensive internal research regarding content consumption trends among livestock producers. Data suggested a sharp increase in the preference for long-form audio programming that allows for multitasking.
- September 28, 2026: The official announcement of the expansion, signaling a broader commitment to digital-first media.
- September 29 – October 2, 2026: The inaugural launch window for The MILK Business Podcast, strategically timed to coincide with the World Dairy Expo, one of the most prestigious gatherings in the industry.
- Late October 2026: The scheduled premiere of I’M A DROVER, intended to capture the attention of the beef industry as producers move through the crucial fall market and planning seasons.
Supporting Data: The Podcast Growth Engine
Farm Journal’s decision to scale its podcast network is backed by the broader trends in the digital media landscape. As the agricultural sector becomes increasingly data-dependent, producers are seeking ways to stay informed without being tied to a desk.
With these two additions, Farm Journal now manages a robust network of 12 distinct podcasts. This expansion rounds out a comprehensive portfolio that includes:
- The Bovine Veterinarian Podcast (Hosted by Andrea Bedford)
- The PORK Podcast (Hosted by Jennifer Shike)
- Eight additional shows covering row crops, machinery, and market analysis.
According to industry data, agricultural professionals are significantly more likely to consume educational content if it is delivered in a modular, on-demand format. By moving away from purely written media, Farm Journal is positioning itself to capture the attention of a younger generation of farmers who prioritize accessibility, portability, and “voice-to-voice” connection with subject matter experts.
Official Responses: The Philosophy of Connection
The shift toward audio and video-podcasting is rooted in the belief that trust is built through conversation. Clinton Griffiths, Executive Producer for Farm Journal, emphasized that the goal is to bridge the gap between industry leadership and the producer in the field.
“Livestock producers are navigating a rapidly changing business environment, and they want credible information delivered in ways that fit how they work and consume content,” Griffiths said. “These new podcasts give us another opportunity to bring the trusted voices behind Drovers and MILK Business closer to their audiences while creating more space for the conversations that matter most to their businesses.”
The hosts themselves view these platforms as an extension of their editorial missions. For Karen Bohnert, The MILK Business Podcast is a tool for professional development. “We aren’t just reporting on the price of milk,” Bohnert noted. “We are talking to the people who are implementing the next generation of labor strategies, genetic selection, and environmental management. We are exploring the ‘how’ and ‘why’ behind the business.”
Angie Denton, the voice behind I’M A DROVER, echoes this sentiment. “The beef industry is built on relationships. In the I’M A DROVER podcast, we want to peel back the layers of what it means to be a modern cattleman. It’s about the legacy, but it’s also about the survival and the innovation required to stay profitable in 2026 and beyond.”
Implications: Why This Matters for the Industry
The expansion of the Farm Journal podcast network has profound implications for the agricultural sector.
1. Democratization of Expert Access
Historically, deep-dive industry analysis was often restricted to high-cost conferences or specialized trade publications. By providing this information through free, accessible podcast platforms, Farm Journal is lowering the barrier to entry for high-level management advice. A small-scale producer in rural Kansas now has the same access to the same expert strategies as a large-scale enterprise operator.
2. Shifting Content Consumption Habits
The pivot to on-demand audio and video indicates that the "news cycle" in agriculture is no longer daily or weekly—it is continuous. By integrating these podcasts into their existing infrastructure, Farm Journal is setting a new standard for media companies in the space. The industry is moving away from passive consumption (reading an article) to active engagement (participating in a digital community).
3. Strengthening the Supply Chain Discourse
By having dedicated shows for pork, dairy, beef, and animal health, Farm Journal is creating a holistic ecosystem. When a market trend affects one sector, the cross-pollination of information between these podcasts allows for a more informed agricultural workforce. This interconnectedness is vital for a sector that faces increasing pressure from global market fluctuations, sustainability requirements, and labor shortages.
4. A Hub for Innovation
These podcasts serve as a sounding board for new technologies. Whether it is a new robotic milker, a breakthrough in bovine health, or a shift in regenerative grazing, the podcast format allows for a level of nuance that is difficult to convey in a short news brief. This will likely accelerate the adoption of new technologies as producers hear success stories directly from their peers.
Conclusion: The Future of Agricultural Media
As Farm Journal continues to integrate its various platforms—print, digital, broadcast, and now an expanded podcast network—the company is reinforcing its role as the backbone of agricultural information.
The launch of I’M A DROVER and The MILK Business Podcast signifies that the future of the agricultural industry is not just about what is being produced, but how that production is discussed, analyzed, and shared. By investing in the voices of its editorial directors and the stories of its producers, Farm Journal is ensuring that as the industry evolves, the conversation evolves with it.
For producers, industry partners, and observers alike, these shows represent a commitment to the enduring importance of animal agriculture. Whether through the lens of a dairy farm at the World Dairy Expo or a cattle ranch in the heart of the country, the message is clear: the most valuable asset in the modern agricultural business is the knowledge that keeps the operation running.
To listen to the latest episodes or to subscribe to the network, listeners can visit Farm Journal TV or search for the shows on all major podcast platforms.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. Through a diverse array of assets—including branded websites, eNewsletters, mobile apps, business magazines, and live conferences—the company provides critical insights to the row crop, livestock, produce, and retail sectors. Beyond media, Farm Journal operates the online equipment marketplace, Machinery Pete LLC, and spearheads the "Trust In Food" initiative, which focuses on the acceleration of regenerative agriculture and conservation. Furthermore, the Farm Journal Foundation, a non-profit organization established in 2010, continues to work toward the goal of sustaining global food security through education and the empowerment of agricultural producers.
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