Dwi Wanna
Nana Wu
Muslim
Ammar Sabilarrohman
Pevita Pearce
- Restaurant Management
- October 12, 2026
- 8 views
Twin Peaks Launches "Peaks Elite": A Strategic Evolution in Brand Ambassadorship
DALLAS, TX – Twin Peaks Restaurant, the renowned sports lodge concept known for its signature 29-degree beer and scratch-made kitchen, has officially inaugurated its "Peaks Elite" brand ambassador program. This…
Reynand Wu
- Menu Engineering
- October 9, 2026
- 11 views
CKE Restaurants Appoints Industry Veteran Alisa Gmelich to Lead Hardee’s Brand Revival
By Julie Littman Published October 8, 2026 In a move aimed at revitalizing one of America’s most recognizable quick-service restaurant (QSR) chains, CKE Restaurants—the parent company of Carl’s Jr. and…
Iffa Jayyana
- Restaurant Management
- October 8, 2026
- 10 views
Bojangles Transforms into "Boojangles": A Deep Dive into the Brand’s 2026 Spooky Season Strategy
The crisp autumn air has arrived, and with it, a familiar, albeit haunting, transformation is taking place across the American South and beyond. Bojangles, the iconic Charlotte-based restaurant chain known…
Laily UPN
- Menu Engineering
- October 8, 2026
- 12 views
KFC’s Strategic Pivot: Doubling Down on Value and Convenience to Revitalize the Brand
In a rapidly shifting quick-service restaurant (QSR) landscape, Kentucky Fried Chicken (KFC) is undertaking a comprehensive strategic overhaul aimed at reclaiming its position as a dominant force in the global…
Evan Lee Salim
- Restaurant Management
- August 28, 2026
- 64 views
The Era of the Platform: Why Restaurant Portfolios are Replacing Single-Brand Strategies
The landscape of the American restaurant industry is undergoing a structural metamorphosis. For decades, the path to success was singular and linear: develop a compelling culinary concept, refine the operations,…
Azzam Bilal Chamdy
- Menu Engineering
- May 17, 2026
- 97 views
The Protein Pivot: Inside PepsiCo’s Massive Overhaul of the Muscle Milk Brand
In a strategic maneuver to reclaim its footing within the hyper-competitive functional beverage market, CPG titan PepsiCo has unveiled a comprehensive transformation of its Muscle Milk brand. Facing softening growth…
