Beyond the Budget: How QSR Brands Are Rewriting the Rules of Social Media Marketing

For years, a pervasive myth has crippled the marketing strategies of multi-unit quick-service restaurant (QSR) operators: the belief that meaningful social media ROI requires an astronomical budget. The industry narrative…

From Campus Snacks to Corporate Giant: The Strategic Evolution of Utz Brands

For Howard Friedman, the current CEO of Utz Brands, the road to the executive suite began long before he ever walked into a boardroom. Decades ago, as a student at…